Dupe Fragrances Are In — Here’s What That Means for Luxury, Affordability & Clean Scent

Ever wish your home smelled like Byredo or Jo Malone—without the price tag?
The dupe fragrance trend is making that possible. Once a niche idea shared in TikTok hauls and Reddit threads, dupe scents are now reshaping how we think about luxury, daily rituals, and what “good scent” should cost.

And it’s not just buzz. According to Vogue Business, interest in fragrance dupes has risen by over 320% on social platforms since 2023, driven by Gen Z and Millennials seeking affordable luxury that fits their values.

What are dupe fragrances?

Dupe (short for “duplicate”) fragrances are accessible alternatives designed to smell like luxury perfumes—without the designer price.

Think: a mist that reminds you of Le Labo’s Santal 33 or Dior’s J’adore, but safe enough for your pillows, car, or even your child’s stuffed animal.

The dupe market isn’t limited to perfumes anymore. According to Mintel, multi-use fragrance formats—like mists, oils, and room sprays—are gaining ground fast, with consumers wanting scent not just on skin, but in their everyday spaces.

Why they’re trending

• Affordable luxury
  68% of consumers say they look for “luxury alternatives” during inflationary periods (Statista, 2024).

• More versatile
  2 in 3 fragrance shoppers prefer formats they can use beyond personal wear—like on clothes, linens, or as a room spray.

• Exploration without risk
  Low-commitment pricing encourages consumers to try new scent notes or trends (like musk, fig, amber, or oud).

Clean dupes for real life

That’s where In Your Glow comes in.

Created by a chemist-perfumer mom, In Your Glow delivers clean fragrance mists that are safe for skin, fabrics, and everyday spaces. Each formula is powered by:

• D-Series: Luxury-inspired blends (think Byredo, Diptyque, Jo Malone)

• N-Series: Naturally derived fragrances + EMOTI+ and CLEAR+ mood-boosting tech

All made with organic sugarcane alcohol and no harsh synthetics.

In a category where 74% of consumers are “concerned about synthetic fragrance safety” (Clean Beauty Report, 2024), In Your Glow bridges luxury scent and peace of mind.

What to look for

If you’re exploring dupe fragrances, check for:

• Non-toxic, clean ingredients
  Look for no phthalates, parabens, or synthetic dyes

• Naturally derived alcohol
  Organic sugarcane alcohol is gentle on skin and surfaces

• Multi-use safety
  Is it safe to use on pillows, plushies, or yoga mats?

TL;DR

• Dupe fragrances are redefining how we enjoy luxury scent—more affordably, more often

• They’re rising fast with Gen Z, clean beauty shoppers, and scent explorers

• In Your Glow brings this trend home—literally—with safe, designer-inspired mists for skin, fabrics, and air

Everyday Clean. Elevated. In Your Glow-